What is Search Engine Optimization?

Best Web Development Company in India

SEO refers to search engine optimization, which is the practice of optimizing website content for search engines. Basically, it means implementing certain techniques that will make it easier for search engines to understand what your site is about so that they can show it in the results when someone searches for a particular word or phrase online (note also that SEO focuses on organic search results, not on paying for ads).

 

When we’re talking about search engines, we’re really talking about one search engine for all intents and purposes. Google is not the only search engine out there, but it does have the greatest share of the search engine market. It has 66.7% of the market, whereas the runner-up (Bing) has 16.3%, Yahoo has 12.2%, and Ask has 3%, according to comScore (AOL, in case anyone still remembers it, has 1.8%).

Why is SEO Important?

SEO is important because most of us rely on online searches to help us find what we’re looking for. If we type in a search like “sustainable business practices,” we expect to find results that are relevant. We expect to find a site that provides us with information about sustainable business practices.

Your prospective clients are doing the same thing. They’re typing in search queries related to your services. You want to make sure that when they do that, they will see your website in the search results. After all, the first step in getting people to read your blog is to make sure that they can find it in the first place!

How Do I Implement SEO?

To effectively use SEO involves understanding that each of your website pages and blog posts should be focused on a keyword, and that keyword should be used in certain places on your blog.

For example, the page title is a high-value location for SEO because the search engines use this as an important clue when deciding what pages to serve up in the search results.  In the case of this blog post, the page title – “What is SEO?” – indicates that this post will talk about what SEO is. As a result, it should show up in search results for “what is SEO?” (maybe that’s how you found this post!).

Here are a few best practices when it comes to SEO and blogging that you can easily implement:

• One keyword per post: Try to optimize each of your posts around one keyword. Instead of targeting multiple keywords in one post, keep each of your blog posts tightly focused on one topic.
•  
• Keywords in page titles: As was just discussed, this is an important one! Be sure to include your keyword in the title of your blog posts.
•  
• Keywords in the URL: The URL is the link for your blog post. Having the keyword that you’re targeting in the URL is a good practice.
•  
• Keywords in the meta descriptions: The meta descriptions are the short bits of text that appear in the search results. Although these do not directly impact your search results (Google has said that it’s not part of their search algorithm), they are important for users. A well-written meta description that uses your keyword can influence a user to click on your link.
•  
• Keywords in image alt descriptions: You can include descriptions for the images on your blog. Since the search engines have a difficult time knowing what an image is showing, these descriptions will tell the search engines what your image is about.
•  

If you’re using WordPress, I recommend that you use the WordPress SEO by Yoast plugin. It will help you to optimize your post from within your WordPress dashboard, and it’s quite easy to use.

How Do I Choose the Right Keywords?

Keyword research is an art unto itself. Be aware that a tremendous amount of data and paid tools are available online to help you learn about and do keyword research, and what I offer here are just a couple of steps to get you started.

First, start by thinking about what your post will be about. Come up with a few keywords that capture the topic of your post. Be sure to put yourself in the mind of your ideal client and use the search terms that they might use. If you’re using Google Analytics, you can take a look at your traffic sources to get some ideas.

Then use Google’s Keyword Tool (you’ll need to sign up for a free Adwords account). Type in the keywords that you’re thinking of using, and be sure to check “[exact]” or “phrase” as the Match Type because you’ll get the most relevant results for your keyword. Click on the “Keyword Ideas” tab and then look at the search results. Look at both the “Competition” (how competitive the search term is) and “Local Monthly Searches” (this represents search volume in the U.S.). The sweet spot that you’re looking for is low competition and high search volume – this means that a lot of people are searching for this term yet there’s not a lot of competition for it. When you find that keyword, it should be a good one for you to use.

Getting Started with SEO

If you use these tips to find good keywords to target and then follow a few best practices to optimize your posts, you’ll be well ahead of those who are not optimizing their sites effectively.

However, it’s important to remember that good SEO is about more than just keywords. In fact, if you’re a small business owner, there’s a lot that you should know about SEO, especially, about the role of good content. Ultimately, writing for your audience is more important than focusing on keywords.

If you’re interested in learning more about SEO, check out the Moz Beginner’s Guide to SEO. It’s a great resource, and you’ll learn a lot!

Information Credit - Carolina

5 Mobile Development Blogs You Can’t Code Without

Mobile development in India


A good blog can be a lifesaver for a developer. Some provide good background reading on the industry being worked on. Some provide code help, hints and tips, and other practical resources, while others just provide a well-earned distraction, which can be vital on a complex or challenging project.

Here at Infragistics we provide lots of tools and controls for mobile web and app development. As a result we like to think we know a thing or two when it comes to the mobile development blogosphere. So here are our five favorite mobile development blogs at the moment:

1. Toastmo

Toastmo is the blog of mobile development company Two Toasters. They are well known for creating some beautiful sites and apps, including the Airbnb Android app. The blog focuses on things the company has learned and things they wish to teach the wider community. Full of useful advice and code examples, this is a site you will want to check on regularly.

2. Mobile tuts+
Mobile tuts+ is the mobile site of the larger tuts+ site, which is dedicated to hands on practical tutorials. Along with their written, code-sample rich tutorials and a stellar community, the site also offers a ton of video content. If you opt for their premium (paid for) service, Mobile tuts+ offers even more, including access to some very talented instructors.
3. Android Developers Blog
Those working with Android devices will find a lot to love in this blog. Written by various Google employees (The Google Play team, the Android frameworks team, the Android developer relations team, to name but a few) this blog covers a mix of technical topics (i.e. Using cryptography to store credentials safely) to softer subjects (i.e. biographies of developers like Smule).

4. NSHipster
NSHipster bills itself as “a journal of the overlooked bits in Objective-C and Cocoa.” This is a really technical blog, offering weekly advice on how to get the best out of the Apple’s programming language of choice.

5. Windows Phone Developer Blog
The only “official” blog on this list, the Windows Phone Developer Blog is written by various members of the Windows Phone development team. Comprised of lots of useful posts and updated very regularly (7 posts in March so far), this blog is a good place to visit to stay up-to-date in the fast moving Windows Phone world.

 By www.infragistics.com
 

How to fix 404 error reports in WordPress?

Web Development India

 

For the most of your visitors are 404 error reports disturbing and maybe a reason to leave your website. For yourself as the website owner, a 404 error report should help you to resolve problems. A “404 – not found” is a sign for a broken link and might harm your website. The best solution would be if there is no 404 error or a broken link.

Why should you care about 404 errors?

As already mentioned before, if a visitor has followed a link to your website and the particular webpage ends into a 404 error, the visitor might leave your website and will never come back. But there is more…

• Incoming broken links
  Just imagine your websites has got a link from an important website and this link will end into page that doesn’t exists. Because the link is broken, the link doesn’t help your website ranking in Google.
• Outgoing broken links
  If your site has broken links, a search-engine like Google might penalize your site’s ranking because the GoogleBot can’t follow the links. This sounds crazy and there will nothing happen if your site gets only a view 404 error reports, but if your site has a lot of them the GoogleBot might think that these parts of your sits are abandoned and less valuable. It’s important to keep the number of broken link low!

How to detect incoming or internal broken links?

Your WordPress website has already a build-in function to provide 404 error reports, just enter a non-existing URL into the address bar and hit enter. If your WordPress theme is complete, you will see a 404 error page. If you customize this page with some links to important sections and a search form, a visitor might forgive you and will continue his visit from here. Without a notification it will happen again and again.
The best solution is to use the Redirection plugin from John Godley, because this WordPress plugin can be used to redirect invalid URLs as well. Using the plugin’s interface it’s possible to find broken links and you can turn these “404 error reports” into a clean redirect if needed. There is no need to edit the .htaccess for these redirects.

Broken link checker

Redirection log

URL report

How to find outgoing broken links?

If your WordPress website provides a comment function, it’s a normal situation to get some outgoing broken links after a while. A comment poster might enter a wrong URL or some website address which becomes invalid after a while. In both cases you should check your website for these broken links. The Broken Link Checker plugin is the solution for this problem. The plugin is using a WordPress cronjob for a frequent check to find all broken links in your posts, pages, comments and most of the other content. The plugin provides a lot of options for the broken link detection behavior, an easy interface that helps your to fix these problems and of course it sends you a message if there are broken links on your website.

There is more you can do…

The Google Webmaster Tools (GWT) provides 404 error reports, too. The great think here is that Google provides also the information where the broken link was found. Fix these problems and contact the website owner if the broken link comes from some important website. Most webmasters are happy if you tell them about this broken link and in that case they will fix the link for your.
You can offer a small feedback form on your 404 error page, too. Use (hidden) form fields for all the technical information your site can offer (current URL, date/time HTTP Referrer, etc.) and hopefully the visitor will give you some feedback.

Created by :  Olaf Lederer

Effective Social Media Tactics for Getting More Clicks

 SEO Services in India

Often people think that by publishing updates with their links in them, they can attract more traffic from the social media. However, that is a misconception. Had that been true, all companies would boast of thousands of followers, wouldn’t they? So, how to guarantee more clicks on social media posts? Experts in any reputable SMM Company like Indian-seo-company.com generally would come up with the following few suggestions to boost your traffic.

Making It Visual or Adding Attractive Pictures

Try to include interesting pictures along with your posts to grab audience attention. Be it on Twitter or Facebook adding pictures will definitely increase clicks. Whenever you tweet a link to a blog post remember to include a picture. This will certainly generate a remarkable increase in the Twitter traffic.

Sharing the Best Content: Best among Social Media Tactics

You must remember to share only high quality content. No matter what the network, mediocre information will end up hurting you. Mediocre content never works, and your social traffic is bound to drop. If you are in the habit of sharing only top quality content, people would be appreciating that. Your viewers would be waiting eagerly for your updates and you would definitely get the desired clicks. Devote some time to thinking about what to share. After enough deliberation, you must choose the best possible content to attract audience attention and get clicks.

Writing Persuasive Tweets

Tweets should be considered similar to headlines. Their sole intention is to grab consumer attention and get him to read and click. Your tweet should be convincing. Your writing style should convince the reader to click on the given link to read the content it actually leads to. The best tweets always talk about a benefit and trigger huge amount of curiosity. It is your business to convince the readers that they would be benefited by reading the content. It is best to write in easy language, consciously leaving out complex words. People usually do not browse, they breeze through tweets, and so easy tweets get the maximum clicks.

Spacing out Updates: Most Effective of All Social Media Tactics

Often, people have a misconception in thinking that the more posts they share, the more traffic would follow. But this is not true. It has been observed that followers and fans often get flabbergasted by a flood of updates. There is no fixed optimal frequency of posting. Moreover, the right frequency depends on the precise social network you are using. You could get more clicks on Facebook if you post once only, every other day. In Twitter once every hour is enough. Similarly only once per day is enough for LinkedIn.

Focusing On the Correct Keyword Usage

People are always searching for good content on Twitter. They try to find it in their Twitter feed at first. In case they fail to find what they actually want, they would type on the Twitter search box and locate the latest tweets on that particular topic. Your tweets can turn up in those searches if you add the right keywords. Try choosing keywords that would be used by your audience. This method has been proven to be particularly effective with ‘guides’ and ‘how to s’ keywords. A reliable SMM Company such as Indian-seo-company.com can guide you perfectly on the tricks of the trade. The more exposure your tweets get, the more likely it is to get more clicks.

Using Apt Words

Right words encourage clicks. Tweets having words such as ‘via’ ‘@’ ‘RT’, ‘Check’ and ‘Please’ have got impressive click-through rates. Also, avoid words such as ‘marketing’, ‘@addthis’ or ‘get glue’ as they had lower CTR s. So if you are looking for an increase in clicks, use apt words that boost CTR and avoid those that don’t.

Using Hashtags Cleverly

Clever use of hashtags with your tweets can mean more clicks. People may often look for hashtags in the search bar instead of looking for keywords. Use relevant hashtags while tweeting. For instance, while tweeting on something related to Twitter, you may use relevant hashtags such as #Twitter, #socialmedia, or #sm. While tweeting on copywriting, you could use relevant hashtags such as #marketing, #writing etc. Thoughtful use of hashtags can make an incredible difference on your click-through-rate. Some studies reveal that by infusing correct hashtags, you may be successful in doubling the engagement on your tweets.

Posting While Followers are Online: Smartest of All Social Media Tactics

Use special tools to know if your audience is online. Simply Measured has come up with some innovative tools that assist in determining the best time for posting. You just need to connect your Facebook or Twitter account with these effective, but free tools. You would know if your followers are online. Post when they are online to get the highest CTR. To learn more specialized tactics you may get in touch with an efficient SMM Company.

By Indian SEO Company